For my first post of 2009…
I want to show you a video by “marketing guy” Perry Belcher explaining how he views his blog in the context of all the social networking sites out there (Twitter, Facebook, MySpace, Digg, etc). Basically, he views all of the social networking sites like parties and his blog like his home… when you’re out at a party (social site) and you meet someone you find interesting or like, then at some point, you’ll invite them over to your home (blog) so you can get to know each other better.
It’s not about driving sales… it’s more about making friends who might one day become customers.
In the context of our “Business”, we are going to create a blog specifically for “The Business” before we even open our doors to the public… this isn’t to necessarily make/drive sales but more to let people get to know us before we let them decide if our product is for them. This blog can be looked at as one step removed from that process for just the purpose of studying/watching us go through the process of starting a business… again, not looking to make sales but who knows, some of you might actually need our product.
Anyway… enjoy the video:
{ 2 comments… read them below or add one }
Ethan -
Great video. You should promote this blog through a facebook message….and are you on twitter? I’m scottdblog on twitter if you are.
groovy
Groovy!… I’m just about to get going on Twitter and my facebook page is basically a shell… I’ll be in touch when I do.