What is that old adage?… “You gotta spend money to make money.”?… yeah, that’s it.
Well, we’ve taken that step and started to spend money on “The Business”. We’ve hired two different companies to work on two different parts of The Business and we’re very excited about moving forward.
Up until the point that you press that buy button or write that check, any new business idea is just that… an idea. But when you write that first check, The Business becomes more real… and scarier too. Sure, we could have probably configured our business idea and model on the cheep but then we wouldn’t have a competitive advantage or unique product/service… and we wouldn’t be able to charge more.
So we’re taking a risk with our own money in the most difficult economic environment since the Great Depression and it feels good. We’re really happy with the partners we’ve chosen and I’ll be blogging about how we picked them and what it’s like working with them shortly… stay tuned.
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eBull- good to hear you cut some checks. I can’t tell you how many times people talk-talk-talk and never put their money where their mouth is. The universe favors the bold!