Talk about tough… picking a name for a dog, child (I can imagine), or business is tough stuff, no doubt about it.
For “The Business”, we thought we had a name and then with the help of our copywriter, came up with another, then another, then another and another still. He assured us that we would be happier with our decision after going through this process but that still doesn’t mean that it was easy.
Having picked the name a couple of weeks ago, which feels like months, we are happy with it and are ready to announce it to the world…
The name that we have chosen for our business is:
My wife and I are going to leverage our 20+ years of experience as assistants for a number of bosses in many different industries into “The Business”. We are using the interactive capabilities of the Internet to create a niche service based on our experience. Keep checkin’ back for updates as I’ll explain our service in detail shortly in addition to our specific demographic and the production process. For now, though, what do you think?










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Let’s go. Sign me up!
Great logo - I have 2 assistants now and that’s not enough, so I’m interested to hear about the service.
My career thus far has been as an assistant as well! I’m at home now, and have 17 months before I go back to school… money? Keep me posted, I’m very interested!